What is Digital Transformation?
Digital transformation is the process of re-imagining and re-designing a business to continuously improve how it is competing and interacting with it’s customers using digital technologies. The objective is to either create new business systems and processes, or modify existing processes to meet changing business and market requirements. Digital transformation also involves changing how we do things internally and re-imagining how staff do their jobs.
Digital Transformation is not about technology – its about enabling the overall business strategy and tech is only a part of that. Its not about throwing tech and money at an army of outside consultants and forgetting what makes your company competitive in the first place.
Digital transformation takes a customer-driven, digital-first approach to all aspects of a business, from its business models to customer experiences to processes and operations. It may use a wide variety of tech, including AI, automation, hybrid cloud and other digital technologies to leverage data and drive intelligent workflows, faster and smarter decision-making, and real-time response to market disruptions. And ultimately, it changes customer expectations and creates new business opportunities.